SEM

Google’s New Offerings

Friday, August 17th, 2007

Google is at it again.  Already the World Wide Web leader in online search engines, Google is tightening its grip on the flow of information across the Web. Although it typically handles half the online searches in the United States, Google is trying to add to its information empire by offering to operate search engines […]

SES Travel Search Conference & Expo Information

Tuesday, June 26th, 2007

Search Engine Strategies (SES) bills itself as “the leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues.”
The SES conferences have been held around the world since 1998, and the SES Travel Search conference in Seattle is the first of eight search conferences to be hosted […]

Search Engine Marketing: Searching for What’s Next

Thursday, June 21st, 2007

What so many companies are searching for is the next big advance in search engine marketing (SEM), which promotes web sites by increasing their visibility in the search engine results pages.
There’s plenty at stake. A recent report from PricewaterhouseCoopers LLP’s new media group for the Interactive Advertising Bureau (IAB) claims internet advertising revenue jumped 35 […]